Jessica's Blog

I have officially finalized my objectives, strategies, and tactics. Creating my survey was a bit of a struggle because half way through I discovered that I was asking certain questions that I was not able to ask. Consequently I had to rethink my question choices and wording. I have now created a survey that my director and I both feel will help me measure my objectives. I posted the survey earlier this week, and am still working on promoting it to reach my desired amount of responses. My next step will be to use the data I collect from my survey responses to write a results section of my campaign paper. I also need to figure out the best possible way to display the content I created within my project. From there I will have mostly completed the project and will be able to create my slides for the faculty review.

Now that I have developed my key messages and come up with objectives, my next steps are to list my strategies and tactics. This is a bit different than it would normally be because I have already created some content (tactics) so I am doing it a bit backwards. Along with the strategies and tactics, I will also need to develop a survey to measure my objectives. I drafted a list of survey questions, which I then edited with feedback and approval from Dr. Kushin. I also collected an appropriate consent form from a class I have previously taken in the Shep Comm Department. My next step is to post the survey, so I am able to get responses and use them to write the results section of my project.