Jessica's Blog

The next stage in my capstone process is developing my Strategies, Tactics, and Key Messages. After my last meeting with Dr. Kushin, I know that this will involve looking at my existing content and developing messages to help communicate the policy. I must ask myself how the Su Student Affairs page is driving traffic to the account. I need to explain that Take stoc wants me to communicate the policy in an understanding and approachable way. I need to develop a strategy to get the word out and articulate what larger strategy I must use. Kushin said it may be best to b reak the strategies into time periods  I should explain that I helped to get messaging down and get word out with my posts. As for tactics I need to develop a content calendar of posts. I will also need to explain that I developed content, and integrated messaging that was derived from research.

Continuing to work on my campaign plan, up to this point I have been doing mostly research. At this point I have created a document of everything I did last semester, and added my new progress to it. This is helpful for me because all of my work is in one place, and it is also helpful for Dr. Kushin because he is able to look at my work and even leave notes if he wants to. I have pretty much finished most of the background research at this point. I have completed a client analysis, a publics analysis, a competitor analysis, and a lot of other important information about the "client". I did a lot of research online, went to meetings on campus, as well as phone interviews to acquire the information. My next step is to work on creating my key messages, tracking my content, and strategies and tactics.