Capstone Progress 1

This semester in addition to creating and posting content, my main focus is going to be creating my campaign plan.  The first step in that process is the background research, which includes things like a client analysis, a competitor analysis, and a situation analysis.  I had actually done a good bit of this last semester but am now working on improving it and adding to it wherever necessary.  I also have plans to reach out to a faculty member on campus for assistance in finding more information on a topic for my competitor analysis. My next step, other than touching up what I have already done, is to start working on a situation analysis including a detailed SWOT analysis.  I will also be attending the final Take STOC meeting next week to gain any helpful information I could collect there. The other tools I am going to use to complete my entire campaign are my consistent meetings with my director Dr. Kushin, as well as using the COMM 370 Strategic Campaigns outlines as a reference.

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Capstone Progress 4

Now that I have developed my key messages and come up with objectives, my next steps are to list my strategies and tactics. This is a bit different than it would normally be because I have already created some content (tactics) so I am doing it a bit backwards. Along with the strategies and tactics, I will also need to develop a survey to measure my objectives. I drafted a list of survey questions, which I then edited with feedback and approval from Dr. Kushin. I also collected an appropriate consent form from a class I have previously taken in the Shep Comm Department. My next step is to post the survey, so I am able to get responses and use them to write the results section of my project.
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