Capstone Progress 3

The next stage in my capstone process is developing my Strategies, Tactics, and Key Messages. After my last meeting with Dr. Kushin, I know that this will involve looking at my existing content and developing messages to help communicate the policy. I must ask myself how the Su Student Affairs page is driving traffic to the account. I need to explain that Take stoc wants me to communicate the policy in an understanding and approachable way. I need to develop a strategy to get the word out and articulate what larger strategy I must use. Kushin said it may be best to break the strategies into time periods  I should explain that I helped to get messaging down and get word out with my posts. As for tactics I need to develop a content calendar of posts. I will also need to explain that I developed content, and integrated messaging that was derived from research.




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