Potentional Capstone Project Ideas

My capstone is the most important project that I will complete while in college, so picking a topic for my project is a big decision.  I have been thinking for several weeks about it, and have been weighing all the options. I feel like most of my fellow classmates have bright ideas for their capstone projects and have known for a long time what they were going to be working on, but I'm sure there are others in my shoes. While I don't know exactly what I want my topic to be yet, I am sure that it is going to relate to public relations and/or social media.  My concentration is in strategic communications and I have spent the passed few years studying PR and social media.  I have enjoyed it thoroughly and it is something that has always been very interesting to me. Ideally, I would like to work in this field after I get my degree.

As for what kind of project I am going to do, I am still unsure. I have been researching what other communications majors did for their capstones and looked at the completed projects by previous Shepherd students to try to find some inspiration for my own. I have seen a few topics regarding social media in relation to a number of other things that I think would be interesting.  Brand's use of social media in general is fascinating to me. Last semester in one of my classes, I was given an assignment where I had to analyze how a certain brand handled a public relations crisis through social media.  I think that maybe something similar to this could be interesting to research and could potentially help me in my future career.


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