Capstone Research Sources 2

        At this point I am pretty sure I am going to be doing a social media campaign for my capstone project, so the most recent research I have been doing is on how to run a successful social media campaign.  The first helpful post I found was a blogpost on Hootsuite by Evan LePage and Christina Newberry.  The article is titled "How to Create a Social Media Marketing Strategy in 8 Easy Steps" and explains in detail 8 steps to preparing, carrying out, and evaluating your campaign after the fact.
https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/
        Another interesting source I found was an article called " Strategies for Implementing a Tobacco-Free Campus Policy" that comes from the Journal of American College Health.  This is potentially the topic of my campaign so this information could be very helpful in creating content, etc.
 Tavis J. Glassman PhD, Diana M. Reindl MA & Aubrey T. Whewell MPH (2011): Strategies for Implementing a Tobacco-Free Campus Policy, Journal of American College Health, 59:8, 764-768
http://dx.doi.org/10.1080/07448481.2010.529479

Comments

Post a Comment

Popular posts from this blog

Capstone Progress 1

This semester in addition to creating and posting content, my main focus is going to be creating my campaign plan.  The first step in that process is the background research, which includes things like a client analysis, a competitor analysis, and a situation analysis.  I had actually done a good bit of this last semester but am now working on improving it and adding to it wherever necessary.  I also have plans to reach out to a faculty member on campus for assistance in finding more information on a topic for my competitor analysis. My next step, other than touching up what I have already done, is to start working on a situation analysis including a detailed SWOT analysis.  I will also be attending the final Take STOC meeting next week to gain any helpful information I could collect there. The other tools I am going to use to complete my entire campaign are my consistent meetings with my director Dr. Kushin, as well as using the COMM 370 Strategic Campaigns outlines...
Read more

Capstone Progress 4

Now that I have developed my key messages and come up with objectives, my next steps are to list my strategies and tactics. This is a bit different than it would normally be because I have already created some content (tactics) so I am doing it a bit backwards. Along with the strategies and tactics, I will also need to develop a survey to measure my objectives. I drafted a list of survey questions, which I then edited with feedback and approval from Dr. Kushin. I also collected an appropriate consent form from a class I have previously taken in the Shep Comm Department. My next step is to post the survey, so I am able to get responses and use them to write the results section of my project.
Read more